With more than a million businesses using Shopify to sell products online, it is among the most popular e-commerce platforms available. Nonetheless, if you’re just starting with your Shopify store, this post will offer some tips to help you make your store more successful. Whether you’re using free tools and plugins or optimizing your site for search engines, these Shopify hacks will help you grow your store faster.
Best Hacks to Increase Sales in Your Store
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Recover Lost Sales by Using the Back in Stock App
The possibility of losing a sale due to an out-of-stock product is a common concern among store owners. However, there’s a really simple Shopify trick to help you recoup those sales. With the Back in the Stock app, you can let your customers know when an item they are interested in is back in stock. As a result, you have not only recovered a sale but also conditioned the customer to look forward to future notifications regarding your products.
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Compress and Optimize Your Images
The high-resolution images look great, but they take a while to load – especially when customers don’t have a great connection. Optimizing your images and compressing them properly is another pro-Shopify tip. Nevertheless, you don’t have to manually perform this task. Plug-in Speed allows you to automatically optimize and compress images, optimize your code, and monitor the speed of your website.
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Make Your Product Descriptions Clear and Engaging
You must provide consumers with detailed product descriptions for them to make an informed purchasing decision. Great descriptions don’t require you to be an expert copywriter, but you will need to include the following information:
- A powerful adjective describing the product
- Language that is consumer-friendly
- Provide examples of how consumers might benefit from your product
- Easy-to-scan bullets and short sentences
- A variety of high-quality product images
- SEO-friendly copy
- Benefits and features clearly illustrated
We also have a free product description template Shopify that you can download to save time and improve the quality of your copy.
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Make Use of Countdown Sales
Having a countdown sale periodic for exclusive products can help you build up hype for your brand and boost sales for that item. In limited supply or seasonal products, it works well because it instills a sense of urgency for consumers to purchase the product. For this, The Ultimate Countdown Timer is a great plugin – it offers a free plan and is very easy to install.
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Make The Product Look Better By Adding More Images
On our list of Shopify tricks, this is one of the easiest. Many stores don’t provide enough images of their products, which makes it difficult for customers to make an informed purchase decision. A picture of the product in use should be included, as well as images showing it from all angles. For a clothing brand, you might want to display models of different builds and locations to entice customers. You leave less to the imagination and give customers an accurate idea of what your product looks like right off the bat.
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Make the Checkout Process Simpler
Overcomplicating the checkout process is a common mistake online retailers make. Despite adding something to their cart, a customer can easily change their mind if the process to finalize their payment isn’t quick and simple. To streamline your shopping cart and checkout process, there are a few key steps to follow:
- Get their email address first. Even if they abandon their cart, you can still reach out to them in the future.
- Add a tick box so that billing and shipping information can be used by the same customer.
- For returning customers, auto-fill the name, email, and address.
- Make sure your checkout page has a ‘Continue Shopping’ button. There’s nothing worse than having to leave your cart, find what you were missing, and have to type all the information again.
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Enhance Your Store for SEO
SEO is one of the most complex and time-consuming tasks for Shopify store owners, but there are a few tricks you can use to simplify the process. First, review our Shopify SEO checklist. It includes easy-to-follow steps for keyword research, keyword optimization, integrating Google Analytics and Google Search Console, optimizing your photos, gaining backlinks, content strategy, and social media.
You can also use a Shopify SEO tool, like Plug in SEO, for more in-depth optimization. Plug-in SEO performs a free audit of your store and fixes simple but tedious SEO errors. Furthermore, it fixes broken links, adds JSON-LD structured data, and offers meta description and title templates.
Final Words
All in all, these are just a few of the many Shopify hacks you can use to increase your store’s sales. Adapt your strategy based on the results of each hack, and remember to test and measure the effectiveness of each one.