No matter whether you own a startup or an enterprise, the holiday season is always full of opportunities. For many companies, the holiday season generates revenue of whole year sales, so preparing in advance is really helpful. But increasing holiday season sales isn’t something that can be achieved in a single day. You need a thorough and deep strategy to do that.
The holiday season brings fierce competition but it is the actual moment to capture new customers. To create a marketing strategy, follow the OrangeMantra steps when planning result-oriented advertising. In this blog post, we will discuss different ways for a business to increase holiday sales and customer base.
Holiday marketing strategies
- Give discounts
Consumers wait for the holiday season to get discounts on the products they are planning to buy. They know businesses give discount offers during holiday seasons for customer engagement. To get the best outcome, plan early, and brainstorm different ways to bring excellent deals. You can either give a flat discount to draw in customers or plan weekly offers that are dynamic, giving them a reason to return.
- Personalized emails
The mail box of your customers will get bombarded with promotional mails. Focus on making holiday shopping engaging by preparing email marketing services with gift suggestions. Add a CTA button, such as “Buy Now,” that redirect customers to product section of your website. At that moment, provide personalize gift suggestions as per customer shopping behavior, market trends, and demographics. Give feature to bundle different items within one perfect gift and add extra discount for such gifts.
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- Mobile-focused marketing
Mobile is a perfect platform to grow engagement for customers. You can use SMS and push notifications as your marketing strategy for e-commerce growth. As per reports, $88 billion of sales was generated via mobile devices in the previous year. People look for mobile responsive marketing campaigns. More than half of the online sales are done via mobile devices during the holiday seasons.
Ask your admin to focus on mobile-friendly campaigns and optimize functionality for mobile devices. If you share SMS and push notifications, your customers can simply access the link to buy directly from the product page.
- Social media promotions
Social media marketing is another popular methodology for selling your products during the holiday season. In addition to Instagram and Facebook, multiple other channels are available with good customer base. Social platforms like Quora, Reddit, and Pinterest are not as popular as Facebook but they hold millions of active accounts.
Many times users access Pinterest to plan or buy a product, so marketing your product at that place is an excellent marketing plan during the holiday season. Don’t restrict yourself to a niche social channel, just do more efforts to engage customers from other platforms.
- Automate shopping processes
To get the best from your holiday shopping campaign, focus on improving your website functionality. Automate orders, checkout process, shipment details, and much more for your website. This can be done by consulting OrangeMantra as they assist in the automation of the core business processes.
It is difficult to serve a large number of customers with manual data entry. This impacts performance, posing risks for the overall e-commerce business. Automation guarantees that your customers are served with the latest features for engagement.
Several e-commerce brands start their holiday promotions in advance. This is because of the customer engagement. Don’t wait for holiday season to come, because this will keep you behind the competitors. On an average customers see a marketing message multiple times before making a shopping decision.
Wrapping Up
The holiday season is one of the best opportunities to make an investment in your website marketing campaign. To get the best outcome start early and follow the above tips. You can also connect with a professional digital marketing service provider to maximize your efforts and business revenue.
They have years of experience and resources to ensure your holiday season marketing campaign brings fruitful results. Remember, several holiday season sales-generating tips that work for one brand has no importance for others. Therefore, plan accordingly. Just focus on engagement, and unique products for your customers to keep them loyal to your store.
