Just in case you didn’t know, Suzuki is the leading brand in the underbone category locally and is now planning to do the same in the scooter segment.
In fact, Suzuki Philippines has been expanding its line-up of automatic scooters and is set to generate more brand awareness, attract new customers and foster customer loyalty.
The brand will accomplish this by kicking off its Suzuki Scooters Campaign, which it said will consist of excting events.
Suzuki Scooterista Fiesta Festival
This is a creative and innovative program to highlight the benefits of Suzuki scooters and promote them to potential customers all over the Philippines through fiestas and festivals.
By combining the words “scooter” and “turista [tourist],” the program aims to tap into the growing trend of tourism in the country and position Suzuki scooters as the ideal mode of transportation to explore beautiful sites.
Suzuki will bring its lineup of scooters to provide potential customers the opportunity to experience how easy and fun it is to ride a Suzuki scooter.
Suzuki All-Out Tambayan
Another series of events in key cities nationwide themed on the Filipino’s modern hangout and party concept.
The company plans to bring Suzuki scooters to the grassroots, along with the fun and chill experience when riding these, much like the Filipino tambayan [hangout] idea.
There will be test rides, free service, attractive dealer promos and entertainment to complete the Suzuki All-Out Tambayan experience.
Back to Scoot
For this, Suzuki Philippines plans to visit schools, which it hopes will resonate well with younger customers.
It’s a chance for Suzuki to appeal to beginner riders, especially with the brand’s newbie-friendly bikes that are affordable, stylish and fuel-efficient.
Return of the Raider Summit
Oh yeah, we mentioned underbone earlier.
Suzuki is also set to stage a comeback of the Raider R150 Summit on July 16, 2023 after a hiatus brought on by the pandemic.
This is the event that placed Suzuki Philippines on the world stage as it successfully made a Guinness record for “Largest Road Safety Lesson” in 2017.
Are you looking forward to Suzuki’s upcoming grand events?
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Source: Big plans for small bikes: Suzuki to hold massive events for scooter lineup
