The charitable sector has embraced CRM like it was going out of style – that is, it is being used for a variety of purposes. These uses include fundraising, event management, online marketing, member engagement, donor management, advocacy and governance, and social impact measurement and tracking.
CRMs bring together the activities of a charity in one place, with features for analysis, reporting and automation. They help us to store and manage data relating to the work that we do. CRMs help us to stay on top of trends and performance Click here metrics, and to automate processes where appropriate. They can also be used to measure and track our social impact.
CRMs are used by charities to store the data about donors and supporters. There are two types of CRMs, relational and non-relational, depending on whether it is possible to link a donor record directly to a supporter record.
The most popular way to do this is through the development of a database of all supporters. We can then track the donations received by our supporters and provide information on their level of support and their loyalty to our cause. However, some CRMs offer the ability to link a donation to the supporter without having to develop this database