According to IMARC Group’s latest research report, titled “Smart Toys Market: Global Industry Trends, Share, Size Growth, Opportunity and Forecast 2023-2028,” offers a comprehensive analysis of the industry, which comprises insights on the market. The smart toys market analysis report also includes competitor and regional analysis, and contemporary advancements in the market. The global smart toys market is expected to exhibit a growth rate (CAGR) of 16.3% during 2023-2028.
Smart Toys Market Overview:
Smart toys are toys that are integrated with advanced technologies, such as sensors, connectivity, and artificial intelligence, to provide interactive and educational experiences for children. These toys are designed to be interactive, responsive, and capable of enhancing a child’s playtime by incorporating elements of learning, creativity, and entertainment. They often connect to the internet or other devices through Wi-Fi, Bluetooth, or other wireless protocols, allowing them to access online content, download updates, or interact with other smart devices. They may also have built-in cameras, microphones, speakers, or touchscreens to facilitate communication and interaction. They help children in developing important skills, such as problem-solving, critical thinking, and creativity, as they interact with the toys and complete various challenges or activities. They are widely available across e-commerce portals, company-owned websites, hypermarkets and supermarkets, and specialty stores.
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Global Smart Toys Industry Growth:
The rising parental concerns about the development of motor skills, cognitive flexibility, spatial reasoning, and competence in their children is driving the global market. Moreover, the proliferation of internet connectivity and the growing adoption of smartphones, tablets, and other smart devices is catalyzing the market as these toys can leverage connectivity to access online content, facilitate multiplayer interactions, or provide updates and new features, enhancing the play experience. Besides, rapid advancements in technologies such as artificial intelligence, augmented reality, virtual reality, robotics, and connectivity have enabled the development of sophisticated smart toys. This is creating a positive market outlook. Furthermore, the growing inclination toward science, technology, engineering, and mathematics (STEM) learning solutions to enhance creativity and problem-solving ability in kids is positively influencing the market.
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Key Market Segmentation:
Top Smart Toys Manufacturers Worldwide :
- fischertechnik GmbH
- Kreyonic Inc.
- LeapFrog Enterprises Inc. (VTech Holdings Limited)
- Mattel Inc.
- Pillar Learning
- PlayShifu
- Primo Toys
- ROYBI Robot
- The Lego Group
- WowWee Group Limited.
Breakup by Product:
- Robots
- Interactive Games
- Educational Toys
Breakup by Technology:
- Wi-Fi
- Bluetooth
- Others
Breakup by Interfacing Device:
- Smartphone Connected
- Tablet-Connected
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Online Stores
- Specialty Stores
- Others
Breakup by End User:
- Toddlers
- Pre-Schoolers
- School-going
- Stripling
Geographical Analysis:
- North America: (United States, Canada)
- Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America: (Brazil, Mexico, Others)
- Middle East and Africa
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