Aspiring writers who become authors by self-publishing their books often do so to earn an income from their work. However, this journey comes with its own set of decisions and requires a certain level of understanding. For example, whether to use conventional printing and book fulfillment or go with on-demand printing. One way to communicate quality and credibility to potential readers is by choosing a book format. Opting for hardcover book printing can be a way to impress and attract an audience. But perfect-bound (paperback) books, also has advantages, when you intentionally upgrade its quality.
It’s important to remember the need to effectively compete against all books, including those from conventional publishers. For those considering a print-on-demand scenario you must understand that there may be limitations to the quality and uniqueness of the book, as it needs to fit within established parameters. On the other hand, choosing to print hardcover books outside the print-on-demand system provides authors with a wider range of options and possibilities to explore. Authors who can safely requisition print runs of two thousand copies or more may find offset printing to be a feasible option.
Self-publishing authors take on many responsibilities that authors working within the traditional publishing system may not have to consider. While it certainly involves a larger workload, the potential profit from printing and selling books briskly belongs entirely to the author. This independence and opportunity can be particularly exciting for authors who are on the rise and can capitalize on their situation. Planning and executing an effective book marketing campaign is crucial for achieving discoverability, which refers to the process of helping target readers discover and engage with the book.
Authors need to consider their audiences carefully and tailor their content to be both informative and entertaining, as this significantly impacts the book’s reception and success. In a market where numerous competing titles are vying for attention, authors must effectively communicate their book’s unique value and strengths. Marketing campaigns are pivotal in highlighting and conveying these strengths to the media and potential readers. Ultimately, the goal is to make the book more visible and appealing to the target audience, thereby increasing the likelihood of it being considered and purchased.