Video sharing applications have become a common utility on the Internet. Whether for instructional or recreational purposes, posting videos is critical for conveying messages, showing something specific to viewers, and enabling a more engaging online experience. By including a video about a topic, you are appealing to a significant segment of the public that prefers visual learning.
According to research, the Google Play Store has around 2.87 million apps, while the Apple App Store has 1.96 million apps. Mobile applications may benefit companies in a variety of ways, including increased brand recognition and ROI for their solution portfolios. The applications can also help to increase consumer involvement and satisfaction.
The potential for users to produce a video, publish it to the platform, and share it with millions of people worldwide is a frequent feature of these services. Some of them also enable viewers to engage with the videos by like, disliking, posting comments, and so on.
An efficient video sharing app’s marketing plan includes user retention, which is essential for receiving positive feedback, expanding your user base, and earning income from in-app sales, e-commerce, or subscriptions. Let’s take a look at how to develop and implement a mobile app engagement strategy that will keep engaged customers returning to your business and increasing customer lifetime value.
Why is growing app engagement so important?
App engagement includes any interaction between a user and a mobile app development company. Users are often more engaged when they spend more time in your app, consume more information, and interact with more displays.
Engaged mobile app customers are more likely to spend time and money on your products and services. You may collect more data and solicit user input to guide product development and mobile marketing strategies that provide a converting tailored experience across many touchpoints.
For example, engaged clients in the retail banking business earn 37% higher annual income than those who do not actively connect with their institutions. Meanwhile, businesses that excel in consumer involvement are 2.2 times more likely to gain market share.
User involvement can take many different forms, such as completing an onboarding lesson, making an in-app purchase, or just browsing the app’s content.
Major App engagement strategies for modern day businesses.
Keeping users interested is not an easy feat. Every day, new rivals enter the market, and customer expectations change rapidly. Furthermore, to provide a modern app experience, you should remain up to speed on the newest technologies and update your user interface (UI) on a regular basis.
Here are the most recent app engagement tactics for developing a sticky user experience:
- Create an effective app onboarding flow.
If new users cannot figure out how to utilize your software to fulfill their objectives, they will not return. Create an easy onboarding process to provide a good first impression while minimizing users’ barriers to engaging with your app and using its features.Simplify the user onboarding experience by decreasing the number of steps required to establish an account, progressively introducing new features within the context of the user flow, and educating through action to assist users understand the basic motions for interacting with the app.
- Utilize push alerts intelligently.
Push notifications enable you to give useful information, provide changes, and remain top of mind even when users do not have your app open. Personalized push alerts can reduce the abandonment rate from 25% to 19%.
In addition to sharing updates and new content, push notifications can be used to provide a personalized experience, such as promoting deals on products that customers have recently looked at, offering discounts on users’ birthdays, re-engaging inactive users, encouraging users to sign up for a customer loyalty program, and driving traffic to a nearby store.
- Encourage consumers to test your features.
Users may not get quick access to all of your app’s features. Highlighting some of these in your app store description, welcome screens, and onboarding sequence might encourage customers to remain and test out essential features.
Use in-app messaging to provide users bite-sized, contextual suggestions to help them navigate the different functionalities, urge them to do certain actions, or try out new features without overwhelming the UI with instructional text.
- Use tailored in-app communications.
In-app communications and marketing campaigns that are targeted for individual users based on their profile or behavioral data produce an app retention rate of 61% to 74% within 28 days, compared to generic messaging’s 49%.
Personalized in-app messages enable you to engage with users as they interact with your app’s content and features, allowing you to provide relevant and timely experiences (e.g., product suggestions) that enhance retention and conversions.
- Build relationships through two-way communication.
In-app messaging enables you to deliver real-time support to consumers when and when they need it, such as troubleshooting difficulties, answering inquiries, addressing complaints, and completing transactions. Timely interactions can reduce annoying situations that may discourage users from returning to your app.
You may also utilize in-app chat to initiate one-on-one conversations, direct users to relevant features or content, and collect feedback to influence future feature development.
Video Streaming Stands Above The Rest.
Market circumstances change by the minute, and your app engagement methods must evolve to meet the most recent consumer expectations by putting your consumers first.
Asking for user input and analyzing behavioral data and KPIs may provide you with timely insights on app development, app experience optimization, content delivery, and meaningful interactions.
Adding a social layer has proven to be a successful strategy for many apps, since the community component provides a long-term means to retain users and enhance engagement. Native, in-app chat and messaging services with an appealing UI and a community component are among the most successful and scalable ways to increase engagement.
With Pixel Software’s Video Sharing app development services, you can add a chat and community component to your app using our powerful integration, eliminating the need to reinvent the wheel. Sign up for a free trial and see how we can help you enhance app user engagement.
