Roxanne Joyal is a name that resonates loudly in the realms of social entrepreneurship and women’s empowerment. As an advocate for sustainable development, she has achieved remarkable strides in connecting North American consumers to women artisans across the globe and humanizing brands that aim for meaningful engagement with women audiences.
A Visionary Social Entrepreneur
Roxanne’s journey as a social entrepreneur is a testament to her passion and commitment. She is the driving force behind &BACK, a Fairtrade and ethically sourced coffee supplier that supports women growers. This venture, along with her innovative approach in the sustainable travel and lifestyle sectors, has significantly bridged the gap between North American consumers and women artisans worldwide.
Sustainable Travel and Lifestyle: Bogani Cottages and Minga Lodge
Among Roxanne’s significant achievements in sustainable travel and lifestyle is the establishment of Bogani Cottages and Tented Camps in Kenya. This facility, the first of its kind, provides a rejuvenating home base for volunteer groups. Roxanne expanded this venture with facilities in Rajasthan, India, and the Ecuadorian Amazon.
The Minga Lodge and Reserve, nestled in the heart of the Amazon rainforest, is a luxurious eco-lodge that caters to both large groups and single travelers. It offers a unique Amazonian jungle experience that is unmatched in its authenticity and sustainability.
Women Empowerment through Artisan Programs
Roxanne’s commitment to women empowerment is evident in her artisan programs. She has empowered more than 1,500 women in Kenya’s Maasai Mara region, providing them with the opportunity to earn a sustainable income. The products from these artisan programs were sold across North America in over 18,000 locations through collaborations with companies like Nordstrom and Pac Sun.
Ethically Sourced Products for Sustainable Change
Beyond artisan programs, Roxanne has also led the creation of other socially conscious products, including ethically sourced coffee and award-winning chocolate. These products empower farmers to earn a fair wage and generate sustainable change for their children and communities.
The Heart of Roxanne’s Purpose: Women’s Empowerment
Roxanne’s purpose is deeply rooted in women’s empowerment. This ethos is evident in every project she has launched, including the execution of socially conscious brands in food and beverage, wearables, and travel. All are aimed at uplifting women by creating new opportunities for them and their communities.
In conclusion, Roxanne Joyal’s journey is a beacon of inspiration for those looking to make a positive impact through their work. Her unwavering commitment to women’s empowerment and sustainable development sets a high bar for social entrepreneurship and serves as a powerful reminder of the potential for business to effect meaningful, lasting change.
