Roxanne Joyal is a name that reverberates in the spheres of social entrepreneurship and women’s empowerment. As a recognized leader in sustainable development, her innovative strategies have forged connections between North American consumers and women artisans worldwide. Moreover, her relentless passion for uplifting women and their communities is a testament to her dedication and commitment.
A Visionary Social Entrepreneur
Roxanne is the driving force behind &BACK, a Fairtrade and ethically sourced coffee supplier that supports women growers. This venture not only champions the cause of ethical sourcing but also serves as a platform to empower women in the coffee industry. Through her storytelling and marketing expertise, Roxanne breathes life into the brands of social enterprises, enabling them to engage meaningfully with women audiences.
Her contributions to the sustainable travel and lifestyle space are nothing short of revolutionary. Roxanne spearheaded the establishment of Bogani Cottages and Tented Camps, a unique facility in Kenya designed for volunteer groups. She extended this enterprise to Rajasthan, India with the Araveli Retreat, and the Ecuadorian Amazon with Minga Lodge and Reserve.
Championing Women’s Empowerment
Roxanne’s dedication to women’s empowerment goes beyond her entrepreneurial ventures. She founded an artisans program that has, to date, empowered more than 1,500 women in Kenya’s Maasai Mara region to earn a sustainable income. Her products, sold across North America in 18,000 locations through partnerships with companies like Nordstrom, Pac Sun, and Call it Spring, are a testament to her commitment to making a positive impact.
Through her socially conscious products like ethically sourced coffee and award-winning chocolate, farmers are enabled to earn a fair wage, creating sustainable change for their children and communities. She has successfully brought the talents and stories of women in developing communities to North American consumers, positioning her brands as the go-to for meaningful one-stop gift giving.
Projects and Brands
Roxanne’s vision is encapsulated in her wide array of socially conscious brands in food and beverage, wearables, and travel. All these are geared towards uplifting women by creating new opportunities for them and their communities.
Among these projects is the Minga Lodge & Reserve, a luxe eco-lodge nestled in the heart of the Amazon rainforest. Similarly, the Kilifi Beach House, a five-star villa along the beautiful Kenyan coastline, offers a unique coastal experience.
A Purpose-Driven Journey
At the heart of Roxanne Joyal’s journey is women’s empowerment. Her ventures, whether it’s the ethically sourced &BACK Coffee or the luxe eco-lodge Minga Lodge & Reserve, all carry this underlying purpose.
Her journey serves as a reminder of the power of entrepreneurship in driving social change. As we look towards the future, it is inspiring leaders like Roxanne Joyal who pave the way for a more inclusive and equitable world.