Are you unable to generate heavy traffic on your social media accounts? Are there fewer conversations than what you expected from your social media posts? The reason behind this might be as simple as posting at the wrong time for your followers. Here, you will learn what are the best times to post on social media so that you can schedule your posts accordingly.
Figuring out the best times to post on social media
Ideally, there is no perfect time for every business to post on social media handles. The best time to post depends upon the nature of your business, what kind of products or services you deal in, and who the target audience is. You can post at random times to see what your competitors are up to, but do you think you have the time to do all this?
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How to find the best time for your audience?
- In case you are in a B2B business and your market is to target other businesses, you should post during traditional work hours while the employees of those companies are on their business accounts.
- In case you are in a B2C business, your business is about targeting individual consumers. Such consumers are on social media a few times, like during lunchtime, before work, and while relaxing at home during nighttime. These can be some good time frames to start.
When should you post on different platforms?
Every social media platform comes with its own peak time. For instance, on LinkedIn, you find careers and post about businesses. So, the peak times for LinkedIn are more during business hours. But the same is not with Facebook and Instagram. Here, the highest activity can be seen early in the morning when people are commuting to work and during the evening when they are returning back home. As a business owner, you should maximize your engagement as per the peak time of the platform. Given below are the peak timings of different social media platforms-
- Facebook- Now, generating traffic on Facebook has become difficult. Organic traffic has declined, which is why Facebook is now a pay-per-click platform. It is the world’s largest platform that has over 2 million users, and you are bound to get a lot of organic traffic here. The best time for B2B brands is between 9 am and 2 pm, and for B2C brands, it is around 12 pm EST. Monday, Tuesday, and Wednesday are good days to post.
- Twitter- How to stand out in an ocean of millions of tweets? The best time to post on Twitter is between 11 am to 1 pm EST for B2B on Monday or Thursday, while for B2C, it is between 12 pm to 1 pm from Monday to Wednesday.
- Instagram- If you wish to up your game on Instagram, you should post during peak hours. The best time to post on Instagram is between 9 and 11 am. Overall the best day is Wednesday. You can post on Wednesday around 11 am and Friday between 10 to 11 am. It is also seen that the most consistent engagement happens from Tuesday to Thursday from 10 am to 3 pm.
- LinkedIn-This is the hub of all business-related things. It is noticed that the best time to post on this platform for both B2B and B2C is at 9 am on a Wednesday.
- YouTube- If you wish to post anything on YouTube, you should do that between 6 Pm and 9 Pm on Fridays and Saturdays. You shouldn’t post anything on Tuesday and during the early morning hours between 6 to 9 Am.
To Sum It Up
Now you must be clear that the best times to post on social media depend mainly on the audience and what platform you are posting on. Each social media platform notices its traffic increase at specific hours and days of the week. So, you should tailor your approach to the need of the platform. The above-mentioned days and timings of each social media platform can help you grow your business better. You can even check out the same in detail on Abouther’s platform. Also, once you start posting regularly, you should keep track of when your audience is most active and what posting timings they respond to the most.
