The process of getting ready for an impending exam, test, or assessment is called test preparation. It contains a range of methods, approaches, and resources to assist students advance their understanding of the material being examined as well as their knowledge, skills, and abilities in related areas. The purpose of test preparation is to assist students succeed by boosting their self-assurance, lowering their level of worry, and developing their test-taking strategies.
According to SPER market research, ‘India Test Preparation Market Size-By Product, By End User, By Type of Course, By Type of Undergraduate Test Prep, By Type of Postgraduate Test Prep, By Job – Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ state that the India Test Preparation Market is predicted to reach USD XX billion by 2033 with CAGR of XX%.
One of the primary drivers of growth in the test preparation market in India is the rising number of students enrolling in these courses. Due to heightened competition among students and a precipitous drop in the test pass rate for competitive exams, more students are enrolling in test preparation courses. In addition, the growing acceptance of standardized examinations such as the SAT, TOEFL, GRE, GMAT, and so forth, is driving up demand for test prep materials. In addition, the market is expanding due to the increasing use of secure digital payment channels, the flexibility and quick results provided by test preparation programs, and the former. In line with the changing demands of exams and industries, test preparation now places more emphasis on the development of analytical, problem-solving, and critical thinking abilities than just rote memory.
The market for private tutors has expanded as a result of poor teaching methods in universities and colleges and student demand for acquiring the knowledge required to complete the curriculum. The majority of test-prep courses are highly priced. Because of this, a lot of students choose to solve test papers in order to get ready for tests. It is difficult for students and job seekers to find trustworthy and efficient resources because the test preparation industry lacks standardized quality assurance procedures. The intense pressure associated with exams can have a severe effect on mental health and can lead to stress.
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Impact of COVID-19 on India Test Preparation Market
The test preparation market in India has been significantly impacted by the COVID-19 pandemic, both in terms of the demand for and the manner in which services are provided. Online learning has become increasingly popular as a result of the closing of coaching centers, colleges, and schools. As a result, there is now a greater need for online test preparation services than there is for offline ones. Many test prep businesses have been forced to switch to online delivery in order to remain relevant and satisfy students’ evolving needs.
India Test Preparation Market Key Players:
Furthermore, it is safe to assume that edtech in India is poised to reach greater heights and set a model for the rest of the world, with over 4,450 edtech start-ups and the test-preparation vertical alone projected to grow by the end of 2021. Government initiatives in the Information and Communication Industry (ICT) include Swayam, Swayam Prabha, National Digital Library, e-Yantra and Virtual Labs. Additionally, some of the market key players are Bansal Classes Kota, CL Educate Ltd, FIITJEE Ltd., Handa Education Services Pvt Ltd, IMS Learning Resources Pvt Ltd, Kaplan Inc., Pearson Plc, Testbook Edu Solutions Pvt Ltd and various others.
India Test Preparation Market Segmentation:
The SPER Market Research report seeks to give market dynamics, demand, and supply forecasts for the years up to 2033. This report contains statistics on product type segment growth estimates and forecasts.
By Product: Based on the Product, India Test Preparation Market is segmented as; Elementary exams, High school exams, University exams, Other exams.
By Type of Course: Based on the Type of Course, India Test Preparation Market is segmented as; Under-Graduate, Post-Graduate, Job-Based.
By Type of Undergraduate Test Prep: Based on the Type of Undergraduate Test Prep, India Test Preparation Market is segmented as; Architecture, CA Foundation, Cost Accounting, Engineering, Law, Medical, SAT, Other UG Entrances.
By Type of Postgraduate Test Prep: Based on the Type of Postgraduate Test Prep, India Test Preparation Market is segmented as; Commerce, Engineering, Management, Others.
By Job Based Test Prep: Based on the Job- Based Test Prep, India Test Preparation Market is segmented as; Banking & Insurance, Civil Services, SSC, Railways, Others.
By End- User: Based on the End- User, India Test Preparation Market is segmented as; K-12, Post-secondary.
By Region: This report also provides the data for key regional segments of Delhi, Maharashtra, Karnataka, Tamil Nadu, Telangana, Uttar Pradesh, West Bengal, Others.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.
For More Information, refer to below link:-
India Test Preparation Market Future Outlook
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