In 2019, 14.1% of all retail sales happened online globally. From here on out, this number is only going to go up. eMarketer thinks that by 2023, this number will rise to 22% of all retail sales worldwide.
It’s easy to see why people shop online— amazing deals, offers, and instant and quick deliveries from the comfort of your house. Every day, new eCommerce businesses open, so online stores must stay competitive to keep getting customers. E-commerce merchandising is a key part of getting the attention of customers.
In this article, we’ll talk about how online retail merchandiser services can improve eCommerce merchandising.
Strategies for Online Retail Merchandiser Services
First on Mobile
We are hooked on our phones now. It is expected that nearly 73% of all e-commerce sales worldwide will be made on mobile devices. So, one thing is certain: your e-commerce site must work on phones and have a layout that works well on phones.
The popularity of mobile applications has skyrocketed over the past several years, and for a good reason. A mobile app is a huge competitive advantage for any business. Mobile apps are more likely to make a sale than mobile web sessions. Your website should appear on mobile devices and laptops if you don’t have an app.
Recommendations Made Just for You
Recommendations are tailored to the individual shopper by considering their previous clicks and purchases, the preferences of similar shoppers, and the status of any items currently in the shopper’s basket or those abandoned. Ensure your products have accurate descriptions, including measurements, colors, and materials.
The AOV, upsell, cross-sell rates, and consumer satisfaction can all benefit from personalized online merchandising. You can also take help from an in store marketing agency to improve your eCommerce merchandising.
Content Made by Users and Reviews from Customers
Before buying something online, people research the item they want to buy by gathering information about it. Part of making a purchase decision is reading what other people have said about a product and how they feel about it. Take your chance to show off the good things people have said about you or your business. You should publish user-made pictures, ratings, and reviews as part of your online sales strategies.
Optimize Your SEO
Did you know that 44% of people who shop online start by looking something up on Google?
High-quality content on your e-commerce website is one of the best ways to get more visitors and increase Google search rankings. Find keywords that people search for, choose high-value keywords, and publish content that Google users want. With these tips, you can get more people to visit your site and boost your sales.
Conclusion
Consider that consistency across devices is crucial for successful retail merchandiser services. When you’re making a new website or app, it should be easy to use and interactive to increase both the screen time and usage sales of your brand.