Informes de Expertos publicó un nuevo informe, titulado ‘Mercado de Smart TV 2023-2028′, que presenta un detallado análisis de del mercado, por tipo de resolución (HD, full HD, 4K UHD, otros); por tamaño de pantalla (menos de 32 pulgadas, 32 a 45 pulgadas, otros); por tipo de pantalla (plano, curvo); por tecnología de pantalla (LCD, LED, otros); por plataforma (Android, Roku, WebOS, otros); por canal de distribución (offline, online); por aplicación (residencial, comercial) y regiones clave. El informe facilita análisis para períodos históricos (2018-2022) y pronósticos (2023-2028). Según el informe, la industria mundial de smart TV generó $193 mil millones de dólares en 2022. Se estima que el mercado se expandirá a una tasa de crecimiento anual compuesto (CAGR) del 7,50% durante 2023-2028.
Informes de Expertos published a new report, titled, ‘Global Smart TV Market 2023-2028’, which presents an insightful analysis of the market, by resolution type (HD, full HD, 4K UHD, others), by screen size (under 32 inch, 32 to 45 inch, others); by screen type (flat, curved), by screen technology (LCD, LED, others); by platform (Android, Roku, WebOS, others), by distribution channel (offline, online); by application (residential, commercial), and key regions. The report provides analysis for the historical (2018-2022) and forecast (2023-2028) periods. According to the report, the global smart TV industry generated $193 billion in 2022. The market is estimated to expand at a compound annual growth rate (CAGR) of 7.50% during 2023-2028.
Get a Free Sample Report with Table of Contents – Global Smart TV Market Report Sample 2023-2028
Los aspectos más destacados del informe incluyen:
Visión general del mercado (2018-2028)
• CAGR para el período de pronóstico (2023-2028): 7,50%
El tamaño del mercado de televisores está en expansión por el gran aumento de la renta disponible y a la adopción por parte de la gente de los modernos aparatos electrónicos tecnológicamente avanzados. Incluso, Samsung y LG dominan el mercado de los televisores inteligentes dado que lanzan una gran variedad de nuevos modelos en todo el mundo. Asimismo, la demanda de televisores planos se multiplicará durante el periodo de pronóstico porque proporcionan una mejor visualización y elevan las preferencias de entretenimiento del consumidor a nivel mundial.
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Por otra parte, la región de Asia-Pacífico domina la industria de los televisores inteligentes. En adición, América del Norte también es importante en este mercado. El gobierno regional incrementó el impuesto sobre la televisión fabricada en China para cambiar la dinámica de la televisión inteligente. En 2019, la demanda de televisores inteligentes creció en Asia Pacífico y América del Norte por el aumento en el acceso a Internet de los consumidores. Además, se espera que el mercado de Europa se desarrolle por la adopción de la nueva tecnología en la producción de Smart TV.
Read Full Report with Table of Contents – Global Smart TV Market Report
Definición y Segmentos Principales del Mercado
Las Smart TV son el tipo de aparatos electrónicos que tienen la gran pantalla. Las televisiones inteligentes están disponibles en diferentes tipos de la resolución como TV Full HD, TV 4K UHD, TV 8K y muchos otros. Además, este aparato proporciona muchas ventajas tales como jugar a videojuegos, escuchar música y hacer videollamadas entre otros.
Por el tipo de resolución, el mercado se segmenta entre:
• TV HD
• TV Full HD
• TV 4K UHD
• TV 8K
• Otros
El mercado se divide por el tamaño de pantalla:
• Menos de 32 Pulgadas
• De 32 a 45 Pulgadas
• De 46 a 55 Pulgadas
• 56 a 65 Pulgadas
• Más de 65 pulgadas
• Otros
Según el tipo de pantalla industria se segmenta entre:
• Plano
• Curva
Según la tecnológica el mercado se clasifica en:
• LCD (Pantalla de Cristal Líquido)
• LED (Diodo Emisor de Luz)
• OLED (Diodo Orgánico Emisor de Luz)
• QLED (Diodo Emisor de Luz de Puntos Cuánticos)
Por las plataformas el mercado se fragmenta entre:
• Android
• Roku
• WebOS
• Tizen OS
• iOS
• MyHomeScreen
• Otros
En función la canal de aplicación el mercado se segmenta en:
• Online
• Offline
Según la aplicación el mercado se puede dividirse en:
• Residencial
• Comercial
Las principales regiones cubiertas son:
• América del Norte
• Europa
• Asia Pacífico
• América Latina
• Medio Oriente y África
Tendencias del Mercado
Los principales factores que contribuyen al florecimiento del mercado de televisores inteligentes son la rápida digitalización y el aumento del consumo de Internet en todo el mundo, que a su vez han modificado la dinámica del mercado de smart TV. Además, el aumento de la renta disponible de la gente, que demanda artículos más personalizados, que también ayudan a estimular el mercado objetivo.
Más aún, las principales empresas ofrecen una amplia variedad de opciones para atraer a una gran base de consumidores en todo el mundo. Incluso, la televisión inteligente ofrece un sistema operativo que facilita la descarga de muchos vídeos y aplicaciones. Estos factores contribuyen a aumentar la producción de televisores inteligentes. Hoy en día, la gente muestra más interés por las plataformas de OTT, que también tienen una gran repercusión en la industria de los televisores inteligentes.
Panorama Competitiva
Los principales actores del mercado son:
• Samsung Electronics Co., Ltd.
• LG Electronics
• Apple Inc. (NASDAQ: AAL)
• Panasonic India
• Koninklijke Philips N.V
• Sony Corporation
• TCL
• Haier Group Corporation
• Vizio Inc.
• Otros
Este informe cubre los perfiles de los actores clave y brinda información sobre expansiones, inversiones y fusiones y adquisiciones, entre otros desarrollos más recientes de la industria.
About Us
Informes de Expertos, the Spanish variant of Expert Market Research, is a platform that offers market research and consultancy services to a broad clientele base across Spanish speaking countries. With our primary focus on the Latin America and Spain markets, our research experts provide relevant and actionable insights into the markets and track major trends, economic developments, and global trade data.
Determined to bring client satisfaction, we make sure that our tailored approach meets the client’s unique market intelligence requirements. Our syndicated and customized research reports cover a wide spectrum of industries ranging from pharmaceuticals and food and beverage to packaging, logistics, and transportation.
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