The latest report by IMARC Group, titled “United States Wine Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.″ offers a comprehensive analysis of the industry, which comprises insights on the market. An united states wine market size reached US$ 68.0 Billion in 2022. IMARC Group expects the market to reach US$ 98.1 Billion by 2028, exhibiting a growth rate (CAGR) of 6.2% from 2023–2028.
Wine represents an alcoholic beverage that is prepared with the fermented juice of several fruits, such as cranberries, grapes, apples, blueberries, kiwi, raspberries, plums, etc. It helps in preventing oxidative stress caused by an imbalance between antioxidants and free radicals. In addition to this, wine contains resveratrol that has various anti-inflammatory properties. Consequently, it minimizes inflammation and prevents Alzheimer’s and Parkinson’s disease, cancer, diabetes, etc. Furthermore, wine enhances thinking and memory skills, boosts mental health, improves healthy gut bacteria, etc.
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United States Wine Market Trends and Drivers:
The growing consumer awareness towards numerous associated benefits of the product as compared to other alcoholic beverages is primarily driving the United States wine market. Moreover, the escalating demand for nutrition-packed drinks that are easily available via online and offline distribution channels is stimulating the market growth. Besides this, the premiumization of wine products with high-quality ingredients and appealing packaging is acting as another significant growth-inducing factor. Additionally, the rising utilization of champagne, cognac, fruit-berry wines, etc., is further augmenting the market growth across the country. Apart from this, the leading manufacturers are extensively investing in R&D activities to introduce product variants in enhanced flavors, such as still, sparkling, red, rose, white, etc., and also focusing on adopting aggressive promotional strategies to increase their overall profitability, which is anticipated to fuel the United States wine market over the forecasted period.
Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Product Type:
- Still Wine
- Sparkling Wine
- Fortified Wine and Vermouth
Breakup by Color:
- Red Wine
- Rose Wine
- White Wine
Breakup by Distribution Channel:
- Off-Trade
- Supermarkets and Hypermarkets
- Specialty Stores
- Online Stores
- Others
- On-Trade
Breakup by Region:
- Northeast
- Midwest
- South
- West
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