Retail packaging is more than just a way to store and transport your products. It is also a way to display and sell your products to your potential customers. The way you package your products can have a significant impact on how they are perceived and purchased by the consumers. According to a study, 52% of consumers are more likely to buy a product if they like the packaging. Therefore, it is essential for retail businesses to invest in attractive and distinctive packaging that showcases their products and brands.
One of the best ways to achieve this is by customizing retail boxes. Custom retail boxes are specially designed and printed boxes that suit the specific requirements and preferences of the retail business and the product. Customizing retail boxes offers several benefits, such as:
- Creating a unique and memorable impression: Custom retail packaging bcan make your product stand out from the crowd by using eye-catching colors, shapes, and graphics. They can also create a memorable unboxing experience for your customers by adding surprise elements, such as stickers, cards, or samples.
- Attracting more customers: Retail boxes can attract more customers to your product by using appealing and informative designs. They can also persuade more customers to buy your product by using persuasive and emotional messages, such as testimonials, reviews, or guarantees.
- Increasing customer loyalty: Custom retail packaging boxes can increase customer loyalty to your product and brand by using consistent and recognizable designs. They can also reward customer loyalty by using loyalty programs, such as coupons, discounts, or freebies.
- Promoting your brand identity: Retail box printing can promote your brand identity by using your logo, slogan, product name, and other relevant information. They can also communicate your brand values, such as quality, innovation, or sustainability.
As you can see, retail packaging supplier can enhance your product presentation and brand recognition by creating a unique and memorable impression, attracting more customers, increasing customer loyalty, and promoting your brand identity. If you want to learn more about how to customize your retail boxes, read on.
Tips on How to Design Your Custom Printed Retail Boxes
Designing your packaging for retail is one of the most important and creative steps in creating your retail packaging. A well-designed retail box can showcase your product and brand in the best possible way and attract more customers to buy from you. Here are some tips on how to choose the right size, shape, color, material, and style for your retail boxes:
- Size: The size of your retail box should match the size of your product. You don’t want to use a box that is too big or too small for your product, as it can waste space, increase costs, or damage your product. You should also consider the shipping and storage requirements of your box, as well as the display space available at the retail outlets.
- Shape: The shape of your retail box should suit the shape of your product. You can use standard shapes, such as rectangular, square, or round boxes, or you can use custom shapes, such as hexagonal, oval, or heart-shaped boxes. You can also use die-cut windows, inserts, or trays to showcase your product inside the box.
- Color: The color of your retail box should reflect the color of your product, as well as your brand identity and values. You can use colors that are consistent with your logo, slogan, or product name, or you can use colors that evoke certain emotions or associations, such as red for passion, green for nature, or gold for luxury. You should also consider the contrast and harmony of the colors you use, as well as the printing quality and accuracy of the colors.
- Material: The material of your retail box should be durable, sturdy, and protective for your product. You can use materials such as cardboard, paperboard, kraft paper, corrugated board, or plastic. You should also consider the sustainability and eco-friendliness of the material you use, as well as the cost and availability of the material.
- Style: The style of your retail box should be appealing and eye-catching for your target audience. You can use styles such as glossy, matte, metallic, holographic, or textured. You can also use coatings, laminations, foils, embossing, debossing, or other finishing options to add value and elegance to your box.
To incorporate your logo, product name, and other relevant information on your retail box, you should follow these guidelines:
- Logo: Your logo should be clear, visible, and recognizable on your retail box. You should place it on the front or top of the box, or on all sides if possible. You should also use a high-resolution image of your logo and ensure that it matches the color scheme of your box.
- Product name: Your product name should be descriptive, distinctive, and easy to read on your retail box printing. You should place it on the front or top of the box, or on all sides if possible. You should also use a font that is bold and attractive and matches the style and tone of your product.
- Other information: Other information that you may want to include on your retail box are: ingredients list (if applicable), directions for use (if applicable), benefits or features (if applicable), expiry date (if applicable), barcode (if applicable), contact details (if applicable), social media icons (if applicable), etc. You should place this information on the back or bottom of the box or on a separate label or sticker. You should also use a font that is small but readable and matches the overall design of your box.
To use graphics, images, fonts, and effects to make your boxes appealing and eye-catching, you should follow these tips:
- Graphics: Graphics are visual elements that can enhance the appearance and message of your retail box. You can use graphics such as patterns (e.g., stripes, dots), icons (e.g., stars), symbols (e.g., hearts), shapes (e.g., circles), etc. You should choose graphics that are relevant to your product and brand and match the color scheme and style of your box.
- Images: Images are photographs or illustrations that can showcase your product and brand on your retail box. You can use images such as product photos (e.g., showing different angles or features), model photos (e.g., showing how to apply or use the product), lifestyle photos (e.g., showing how the product fits into a certain context or mood), etc. You should choose images that are high-quality and realistic and match the theme and tone of your product and brand.
- Fonts: Fonts are styles of text that can convey the name and information of your product and brand on your retail box. You can use fonts such as serif (e.g., Times New Roman), sans serif (e.g., Arial), script (e.g., Brush Script), decorative (e.g., Comic Sans), etc. You should choose fonts that are legible and attractive and match the personality and values of your product and brand.
- Effects: Effects are techniques that can add depth and dimension to your retail box. You can use effects such as shadows (e.g., to create a 3D effect), gradients (e.g., to create a smooth transition of colors), glows (e.g., to create a light effect), etc. You should use effects sparingly and tastefully and match the mood and purpose of your product and brand.
