As one of the most popular professional networking platforms, LinkedIn offers businesses and marketers a unique opportunity to connect with a highly engaged audience. One of the ways to reach this audience is through LinkedIn Image Ad Specs. These ads appear in the LinkedIn newsfeed and can be a powerful tool for promoting your brand, product, or service. In this article, we’ll provide a complete guide to LinkedIn Image Ad specs, including image size, aspect ratio, file type, and more.
Table of Contents
- What are LinkedIn Image Ads specs?
- Why use LinkedIn Image Ads specs?
- LinkedIn Image Ad specs
- Image size and aspect ratio
- File type
- Text limits
- Ad copy length
- Best practices for LinkedIn Image Ad Specs
- Use high-quality images
- Keep it simple
- Use a clear call-to-action
- Target the right audience
- Optimize your landing page
- Conclusion
- FAQs
1. What are LinkedIn Image Ad Specs?
LinkedIn Image Ads are a type of sponsored content that appears in the LinkedIn newsfeed. These ads consist of an image and accompanying text, which can be used to promote your brand, product, or service. Image Ads are a great way to increase brand awareness, drive website traffic, and generate leads on LinkedIn.
2. Why use LinkedIn Image Ad Specs?
There are several reasons why you might choose to use LinkedIn Image Ads to promote your brand or business. Firstly, LinkedIn has a highly engaged user base of professionals and decision-makers, making it an ideal platform for B2B marketing. Additionally, Image Ads allow you to visually showcase your product or service, making it more engaging and memorable for your target audience. Finally, LinkedIn’s targeting options allow you to reach your ideal audience based on factors such as industry, job title, and more, ensuring that your ad is seen by the right people.
3. LinkedIn Image Ad specs
When creating your LinkedIn Image Ad Specs, it’s important to follow the platform’s image ad specifications to ensure that your ad looks great and performs well. Here are the key specifications to keep in mind:
Image size and aspect ratio
The recommended image size for LinkedIn Image Ad specs is 1200 x 627 pixels. The aspect ratio should be 1.91:1, which means that the width of the image should be 1.91 times the height. It’s important to note that if your image is smaller than the recommended size, it may appear blurry or pixelated.
File type
LinkedIn supports several file types for Image Ads, including JPEG, PNG, and GIF (non-animated). It’s recommended that you use a JPEG or PNG file for the best quality.
Text limits
Text cannot occupy more than 20% of the total image area. This means that your image should be primarily visual, with text used sparingly to enhance the message. If your image contains more than 20% text, your ad may be rejected or receive a lower reach.
Ad copy length
LinkedIn allows up to 600 characters of ad copy for Image Ads. However, it’s recommended that you keep your ad copy short and to the point, with a clear call to action to encourage conversions.
4. Best practices for LinkedIn Image Ad Specs
To create effective LinkedIn Image Ads that drive results, it’s important to follow some best practices. Here are some tips to keep in mind:
Use high-quality images
Your image is the most important part of your Image Ad, so it’s important to use high-quality, visually appealing images that grab the viewer’s attention. Make sure your image is relevant to your ad and has a clear focal point.
Keep it simple
When it comes to image ads, less is often more. Make sure your image is clean and uncluttered, with a clear focal point.
Use High-Quality Images
High-quality images are more likely to grab the attention of your audience. Avoid blurry or pixelated images, and make sure your image is visually appealing.
Include a Clear Call-to-Action
Your ad should have a clear call-to-action (CTA) that tells your audience what you want them to do. Examples of CTAs include “Sign up now,” “Learn more,” or “Shop now.”
Test Different Ad Formats
LinkedIn offers several different ad formats, including single-image ads, carousel ads, and video ads. Test different formats to see which ones resonate best with your audience.
Optimize for Mobile
Many LinkedIn users access the platform on mobile devices, so make sure your ads are optimized for mobile viewing.
While you want your image to be visually appealing, it’s also important to keep it simple and uncluttered. Avoid using too many elements or text in your image, as this can make it difficult for viewers to understand your message.
Use a clear call-to-action
Make sure your Image Ad includes a clear and compelling call-to-action (CTA) that encourages viewers to take action. Your CTA should be relevant to your ad and offer a benefit to the viewer, such as downloading a white paper or signing up for a free trial.
Target the right audience
LinkedIn offers a range of targeting options that allow you to reach your ideal audience. Make sure you’re targeting the right audience based on factors such as job title, industry, and location, to ensure that your ad is seen by the right people.
Optimize your landing page
Your Image Ad is only one part of the equation – you also need to ensure that your landing page is optimized for conversions. Make sure your landing page is relevant to your ad and includes a clear CTA that aligns with the one in your ad.
5. Conclusion
LinkedIn Image Ads can be a powerful tool for promoting your brand, product, or service to a highly engaged professional audience. By following the ad specifications and best practices outlined in this guide, you can create effective Image Ads that drive results and achieve your marketing goals.
6. FAQs
Q: Can I use animated GIFs in my LinkedIn Image Ad Specs?
A: No, LinkedIn only supports non-animated GIFs for Image Ads.
Q: Can I include a link in my ad copy?
A: Yes, you can include a link in your ad copy that directs viewers to a relevant landing page.
Q: Can I use stock images in my Image Ads?
A: Yes, you can use stock images in your Image Ads as long as they meet the image specifications and are relevant to your ad.
Q: How do I know if my Image Ad is performing well?
A: LinkedIn provides a range of performance metrics for your Image Ads, including impressions, clicks, and conversions. Use these metrics to optimize your ad and improve its performance over time.
Q: Can I run Image Ads on mobile devices?
A: Yes, Image Ads can be displayed on both desktop and mobile devices. However, it’s important to ensure that your images are optimized for mobile viewing.
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