Are you new to ghostwriting and unsure about which genre to pursue? Don’t worry! This blog has got you covered.
Over the past few years, the ghostwriting industry has undeniably experienced an influential surge in the market. And now the research indicates that the Global Ghostwriting services market is going to rise by a CAGR of 6.80% from 2023 to 2030. And this figure is not going to be slowing down anytime soon.
With the statistics mentioned above, you can see the vast opportunities this industry presents. This is why many writers, like yourself, are eager to enter this field but struggle to decide on the type of content they can start writing with.
In this blog, we have talked about the diverse types of content that both beginner and established writers can ghostwrite. Keep reading to know more!
Become A Successful Ghostwriter With Any Of These Content Types
In today’s digital era, content holds significant importance. And ghostwriters are valuable sources to get this content to be written. Let’s explore six distinct types of content that ghostwriters frequently handle:
1: Blogs
Blogs are the ultimate solution for online marketing. This content type offers a space for businesses, individuals, and organizations to share their details, stories, and expertise with the audience.
The ghostwriters in blog writing can understand the client’s unique tone and style while delivering compelling content that connects with their readers. Whether it’s informative articles, opinion pieces, or listicles, blogs serve as a versatile medium to engage and inform.
Here are some pros and cons to understand this genre:
| Pros | Cons |
| Opportunities for showcasing writing skills and expertise | Pressure to consistently produce high-quality content |
| Flexibility in choosing topics and writing style | Deadlines may be tight, especially for frequent updates |
| Potential for building a diverse portfolio of work | – |
2: Web Content
Web content involves everything from landing pages to product descriptions, intro pages, and FAQs. This content is brief, informative, and attractive to online readers.
Also, the writers in this genre must know how to use SEO techniques, like incorporating relevant keywords naturally. As it will help websites appear higher in search engine results and attract more visitors.
Here are some pros and cons to understand this genre:
| Pros | Cons |
| Regular work opportunities due to continuous website updates | Limited creative freedom compared to other content types |
| Potential for long-term client relationships | Content may need frequent revisions based on client feedback |
| Opportunity to specialize in specific industries or niches | Writing may need to follow strict SEO guidelines |
3: Social Media Writer
Social media platforms are now a big part of digital marketing plans. To grab people’s attention on platforms like Facebook and Instagram, writers need to create interesting and easy-to-share content.
These writers are good at making short but powerful posts, tweets, and captions that connect with specific groups of people. They know how to adjust their writing for different platforms to get more likes, comments, and shares.
Here are some pros and cons to understand this genre:
| Pros | Cons |
| Opportunities for quick and engaging content creation | Need to stay updated with platform trends and algorithms |
| Ability to showcase versatility in adapting to different platforms | Engagement metrics may be unpredictable and variable |
| – | – |
4: Newsletters
Newsletters serve as a direct communication channel between businesses and their subscribers. They share useful information, deals, and tips. Writers who are good at writing newsletters know how to make the content feel personal and important to the readers.
Whether it’s a regular update on industry happenings or a newsletter promoting special offers, these writers make sure the content matches what the business wants to achieve and what its subscribers like.
Here are some pros and cons to understand this genre:
| Pros | Cons |
| Regular income potential through ongoing newsletter projects | Content may need to align closely with the client’s branding and tone |
| Opportunity for direct communication with subscribers | Limited space for in-depth exploration compared to other formats |
| Easy to build long-term client relationships | – |
5: eBooks
eBooks are an increasingly popular medium for sharing in-depth knowledge, expertise, and narratives on a wide range of topics. Ghostwriters specializing in eBook writing have the ability to research extensively, organize complex ideas, and create interesting stories that hold readers’ attention.
No matter, if it’s a detailed guide, a memoir, or a fictional novel, eBook ghostwriters, write it in a format that’s accessible and compelling.
Here are some pros and cons to understand this genre:
| Pros | Cons |
| Potential for higher pay due to longer-form content | Long production timelines may result in delays in payment |
| Opportunity for in-depth research and exploration of topics | Competition from self-publishing authors and established writers |
| Ability to showcase writing skills through narrative storytelling | – |
6: Press Releases
Press releases are important for businesses and groups to share important news, like launching a new product or updating the public about company events. Ghostwriters who specialize in writing press releases know how to make the information clear, brief, and interesting.
They create a press release that not only tells people what’s happening but also makes them curious and eager to learn more. This helps their clients get noticed and talked about in their industries.
Here are some pros and cons to understand this genre:
| Pros | Cons |
| Short-term projects | Need to follow strict client specifications |
| Easy to build relationships with PR agencies | Content may need to be revised multiple times based on client feedback |
| Opportunity to work with a variety of clients and industries | Limited room for creativity compared to other content types |
Conclusion
Therefore, ghostwriting offers a versatile avenue for creating content across different platforms and mediums. You can choose more than one type of content as per what you are expert in.