大马 Honda 正式启动“GEN H活动”，这是一系列路演活动，旨在让更多的大马人了解和体验 Honda 在本地市场提供 e:HEV hybrid 技术，该技术目前搭载于 Honda 众多车系里。
“GEN H活动”将包括各种令人兴奋的活动，如游乐场设施，电子游戏，试驾，工作坊，时尚美食和饮料集市，涂鸦艺术和与当地艺术家合作，提供一个充满趣味和互动活动让大家参与。
目前。大马 Honda 是本地市场提供最广泛选择的混合油电车品牌，并邀请所有人在以下日期和地点免费“体验 Honda Hybrid”：
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| Honda GenH 路演 | ||
|---|---|---|
| 日期 | 时间 | 地点 |
| 3 – 4 June 2023 | 10:00am – 10:00pm | Linear Park, Taman Desa Tebrau, Johor Bahru |
| 10 – 11 June 2023 | 11:00am – 11:00pm | Juru Auto City, Penang |
| 17 – 18 June 2023 | 10:00am – 10:00pm | Stadium Bukit Jalil Car Park C, Kuala Lumpur. (Grand FInale) |
1.5L e:HEV 动力系统于2020年首次在大马市场上推出，搭载于 City车型。这是一个重要的发布，因为它也是 RS e:HEV 车型的全球首发。大马 Honda 随后在2022年将这套1.5L e:HEV 动力系统引入至 City Hatchback 和HR-V 车型。
自三款 e:HEV 车型发布以来，大马 Honda 已售出 2800多辆City，1600多辆 City Hatchback和 2600多辆HR-V。2022年11月，大马 Honda 为 Civic车型上提供先进 2.0L e:HEV 动力系统。
这款车型进一步提升了C-Segment 车型水平，具备最先进的混合油电技术和功能。截至目前，大马 Honda已售出近600辆 Civic e:HEV。
大马 Honda 的董事总经理兼首席执行官 Hironobu Yoshimura 先生表示：“19年前，大马 Honda 为 Civic Hybrid 车型引入综合电机辅助（IMA）技术，成为引领混合油电技术在大马推广的先驱者。”
他补充说：“对IMA技术的反应非常积极，我们随后在2017年在 City 和 Jazz 混合动力车型中推出 Sport Hybrid i-DCD技术，这些车型性价比高，驾驶乐趣十足，性能出众，迎合大众市场的需求。这有效改变大马人对混合油电车的看法。”
目前，Honda 在研究和开发电动汽车，燃料电池汽车和混合油电汽车的电动系统拥有超过30年经验。这是因为 Honda 终极目标是实现碳中和，而提供电动和混合油电系统被视为这一目标的重要环节。
随着全球的汽车技术方面进步，Honda 目标是开发出驾驶有趣且具有独特吸引力的车辆。因此，大马 Honda 希望透过“GEN H活动”成为一个与大马买家建立联系，分享更多关于他们的技术并梦想碳中和世界的有趣平台。
