Are you trying to refine your SEO Strategy for 2024 success? Looks like everyone is on the same page. Google’s algorithms were updated just last month, and everyone’s been crazy about it. But now that everything’s normal again, let’s go ahead with some strategies for 2024 to skyrocket our success!
We’re eager to let you know about them, and we know you’re too! So, here we present four elements to include in your SEO strategy and modify it for 2024.
UX Modification
Almost all website owners, managers, writers and whoever owns a website and manages it use a desktop to strategize, optimize and post. But are your efforts meeting your user’s understanding capabilities?
You’ll have to find out. But if you can’t, or maybe you might know, here’s what to do. Do a change in optimization. How?
We’ve all been there using the desktop as the primary optimization option/ gadget. This made it easier to access websites for those who are using a desktop. But on the low side, the people who use mobile phones may not find your website or if they do, they might not be able to scrap it and understand.
In 2024, optimize your website for mobile phones – we aren’t saying you should leave optimizing it for desktop but just make it the second priority – optimizing for mobile phones is primary. Or, optimize for both! Think of uploading an image. On a mobile phone, you’ll try to post a long image that fits the screen, but people with a desktop might not be able to see it.
So, upload a different image for the desktop users. This helps both types of users and doesn’t decrease your visitors. Another thing you can do is, to insert small text sections where you keep handy information that people might need to know while reading something on that page.
But don’t stop just here, go forward with optimizing the table of contents, listicles, content, image etc., all that satisfies your audience.
Internal Linking
When talking about Off-page, links play a great role for your website to gain authority and credibility. In internal linking, you link your content to other relevant content within your website to lead your audience from one to another page on your website.
This helps them get detailed information about a certain topic and their stay time increases on your website. Including all the mentioned above, your audience finds you as the expert in the field when you talk about even minor subtopics and the same way Google or search engines find you as authoritative and an industry expert when you explain every topic you talk about.
To top this list, do reasonable internal linking on your website and Interlink relevant content and sources present on your website. With that, keep in mind to not overuse this as it may affect your website negatively.
External Linking
We interlinked to show that we are knowledgeable, but how do I gain authority and verification from others? Well, there’s a way that’s 90 percent similar but 10 percent different and that’s, external linking or building backlinks.
You might ask how; in external linking, just like Internal linking, we link one page to another to lead the user from one page to another, but it’s a bit different. Here, you don’t link within your website but others link to your website. You link with websites in the same niche as yours!
To earn a backlink, put high-quality and valuable content on your website. Make your website look appealing as well as value-providing. This makes others share your content and in that way, whenever someone uses a link from your website to put on theirs, you earn a backlink!
Content Updation And Modification
Posting content is good. Posting high-quality, engaging, SEO content is better but posting content that’s updated is the best! Some of the great websites lose their audience, reach and engagement just because their content is old and for Google – garbage.
To prevent your content from reaching the same destination and make it look glowing and appealing, regularly update your content. Whether there’s an update in SEO practices, facts, news etc, modify your content according to it to meet the user’s search intent and needs to be the best. Click here to learn more about SEO Strategies For 2024
Conclusion
SEO isn’t just a one-time investment, you’ll have to regularly invest your time and efforts to keep it going and keep getting success. Suppose you’re on the top and then you stopped focusing on trends and updates, it’s no surprise if you fall on the ground.
Elements and factors like Internal linking, external linking, UX and modification of content may seem some part of the SEO that contributes little or no to ranking your website, and you do think like this – open your eyes!
UX matters! You created your website for your users, and if you aren’t satisfying them, close it then. Internal external linking is the core of Off-page SEO, you gain all the authority, credibility and trustworthiness from it only. At last, content modification is like changing clothes, if you don’t do it regularly, you’ll look ugly.
So, don’t wait for others to tell you what you should do or don’t – get up and take action!