据法国《回声报》报道,有当地政府官员表示,中国电动汽车制造商比亚迪正在与当局就在法国建厂的可能性进行谈判。此外,包括西班牙、德国等欧洲国家也在努力吸引比亚迪在当地建厂。对于上述消息,比亚迪发言人表示,公司正在研究多个地点,以寻求最佳的物流和就业条件。
除了欧洲市场外,东南亚地区也是比亚迪积极布局的区域。
2022年8月,比亚迪联合泰国当地合作伙伴 RÊVER在曼谷召开发布会,正式宣布进入泰国乘用车市场。随后的9月,比亚迪宣布WHA工业园的签约事项,表示其首个海外乘用车工厂将落户泰国。11月,比亚迪ATTO 3(元 EV)正式发售,并在当地时间12月12日宣布销量破万。
今年3月,比亚迪在泰国重要的汽车生产和出口基地罗勇府的生产工厂正式奠基,土地协议遵循泰国投资委员会于去年8月批准的一系列投资承诺,其中包括比亚迪179亿泰铢(4.91 亿美元)的电动汽车生产项目。工厂占地面积约96公顷,预计年产15万辆汽车。比亚迪亚太区汽车销售事业部总经理刘学亮表示,该生产基地是比亚迪加速布局亚太市场的重要举措之一,新工厂预计在2024年正式投产。
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5月5日,越南政府副总理陈红河在河内会见比亚迪董事长王传福。王传福表示,比亚迪希望继续扩大富寿省制造与投资规模,并承诺新一步改进技术,实现可持续发展。王传福称,比亚迪将使用最佳技术扩展到电动汽车制造和组装领域,服务于越南市场并出口到东南亚地区。他表示,希望当地政府为早日完成投资许可提供便利,尽快将电动汽车制造组装项目投入运行。
王传福此番表态,意味着比亚迪将在越南熟悉迷你电动汽车的整车制造和组装,越南也将成为泰国之后,比亚迪在东南亚地区第二个生产电动汽车的国家。
据了解,比亚迪正式宣布“乘用车出海”计划始于2021年,并在2022年下半年开始大规模进入海外市场。2022年7月,比亚迪在东京召开品牌发布会,宣布正式进入日本乘用车市场;2022年9月,比亚迪召开欧洲新能源乘用车发布会,面向欧洲市场推出汉EV、唐EV、元PLUS三款车型,并于同年10月在法国巴黎车展亮相上市;2022年11月,比亚迪进入巴西,在巴西圣保罗举行发布会,推出了宋PLUS DM-i和元PLUS两款车型。
1月31日,比亚迪在日本正式发售ATTO3(元Plus)、海豚、海豹三款电动车型,最先开始销售的是ATTO3,该车型售价440万日元,比日本厂商的同等行走距离车型便宜100万日元。不过,虽然企业以及政府积极推进新能源汽车发展,但民众消费消极,一季度比亚迪乘用车在日本的销量分别为20辆、37辆、151辆,共计252辆,虽然销量逐月上升,但整体销量水平并不高。
随着在新能源汽车领域建立起的优势,比亚迪正在加速乘用车的“出海”,海外市场已经成为比亚迪汽车销量的增长来源之一。数据显示,2023年1-4月比亚迪新能源乘用车累计销量757,384辆,其中出口53,550辆。
Source: 多国力邀 BYD 比亚迪建厂!官方回应